Friday, March 16, 2007

Dancing With the (new) Stars: intrigued, curious, and just wondering...

TEST - A reprint of a February 26 post from my TVGuide.com Community Blog, "You Really Watch That Stuff?" on this year's 'soap-free' Dancing with the Stars:

Last week, ABC announced the roster of "stars" for the new season of Dancing with the Stars, and I admit, I am intrigued...and curious.

A couple of years ago, DTWTS turned out to be one of the most pleasant surprises on TV for me. I hadn't planned on tuning in until I saw contestant (and eventual winner) Kelly Monaco in a promo. Soon I was hooked, rediscovering a crop of engaging old "stars" I had all but forgotten about, and made DTWTS appointment TV.

It was one of last season's surprise "emotional favorites," Jerry Springer, who predicted the top contender for that soft-spot this season on Good Morning America: landmine and animal rights activist (and, yes, acrimoniously estranged wife of Beatle Paul McCartney) Heather Mills.

Talk about something unexpected. Mills is hardly the standard fare we've become accostomed to. In fact, the addition of Mills, who had one leg amputated at the knee and uses a prosthetic in its place, will do many wonderful things--and add a dimension of social consciousness to the show without having to preach at us--and I heartily endorse the choice.

The rest of the field doesn't have many surprises, continues to have stars that have broad family appeal (Hannah Montana's Billy Ray Cyrus) and does include the predictable (in a "comfort food" sense, not a bad way) mix of former boy-banders, beauty queens, and b-listers, but this season's line-up IS missing one element that has become a mainstay on the show to date: a soap star.

I mentioned Kelly Monaco earlier on purpose. As a soap viewer, I was already a fan of Monaco's from her work on the now-defunct soap PORT CHARLES and, later, GENERAL HOSPITAL. It was because of Monaco that a few friends and I decided to check out the first show, and, like much of America, soon found it must-see TV.

Wooing the notoriously passionate and loyal soap fan base was no doubt a key factor in casting the relatively unknown (outside of soap circles, where she was fervently popular) Monaco, as well as daytime vet (and then-host of SoapNet's Soap Talk chat show) Lisa Rinna on Season 2, and Saved By the Bell star Mario Lopez, on-contract with CBS's THE BOLD AND THE BEAUTIFUL at the time of his casting. All three, no doubt contributed in bringing eyeballs to the party...and the show did it's part every week to keep them there.

Which is why I am wondering about the show's decision to forgo a daytime star (even a daytime talk show host, who, has Springer demonstrated, have cult followings of their own) this go-round, in a line-up that still managed to find room for ex-model Paulina Porizkova and former Miss USA Shandi Finnessey. (If you're struggling to remember who these women are in the first place, you're not alone.)

DTWTS has clearly become a cultural phenomenon, taking off in the ratings and on the American "buzz" meter more than anyone could have predicted...and that's a good thing. But I wonder if the show's runaway success has led the producers to conclude that they no longer need to court daytime fans to build a fan base, a supposition that is likely true, given the passionate following the show has on its own.

But the show's enduring popularity and solid fan-base should hardly be a reason to cut the soap stars from the show (as an audience grabbing "gimmick" no longer needed), it should in fact be guaranteeing a place for a daytime star on all the seasons to come.

Why? Loyalty for starters, and gratitude as well. ABC and DTWTS built their sensational fan following around the core fan-bases for the stars in their original line-ups, and none have been more passionate and loyal than the soap fans who came along with Monaco, Rinna, and Lopez. While these fans are loyal DTWTS fans as well now, it would be tip of the hat to an audience who was there in the beginning (making up many of the show's most vocal supporters--not to mention unheard of attention in the high-readership soap press given to a prime-time reality show), and a gesture of goodwill designed to keep their crossover audience excited about new DTWTS shows, all by continuing to pluck a bright star from Daytime for a single slot each season.

While the almost knee-jerk reaction to a chance to no longer have to use soap stars (perceived, sadly, as almost C-listers by some in Hollywood) is to cast them aside and look elsewhere, I think it is a mistake in this case, not only because of the nice things it would say to the Soaps-DTWTS fan base (a key group they will want to maintain as the shiny "newness," and ratings start to drop off in future years), but because every time they bring a new actor from a new soap on, they bring on a new group of potential viewers, passionate fans of that actor or show, who may be persuaded to sample DTWTS for the first time.

Does ABC really want to toss that away?

1 comment:

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